Overview
Brand New You is Australia’s number one personal branding agency. BNY counts close to 25% of the ASX50 companies as their clients, working with the world’s best organisations to help their people build presence, impact and define what they stand for.
Brand New You approached Furtzdesigns to build a new website that would help to reinforce their brand and act as a powerful lead generation tool. It also needed to work flawlessly on mobile as the majority of visitors were from mobile devices.
- Performance Hosting
- Design & Development
- On-going website care
Our Approach
We provided a complete redesign from the ground up, sticking close to the visual branding guidelines provided. The main focus of the new website was the blog, so this was positioned first and foremost on the site. We also directed users to sign up for updates and directed them to the BNY social media channels.
To help capture new leads, we also created the “world’s first personal brander”, a custom web application that would generate a personal brand based on answers to various questions.
As email marketing was an important part of keeping users returning to the site, we helped connect the blog to a popular email marketing tool and created an email template that matched the company branding. BNY also started creating eBooks to be offered free on the website, so Furtzdesigns created an interactive 3D style eBook reader built right into the website.
The Result
BNY has been working with Furtzdesigns for 5 years now and has been successfully delivering award winning, insightful, unique and relevant programs to the world’s leading organisations. BNY continues to generate new leads from the thousands of daily website visitors.
BNY has also worked with Furtzdesigns to create websites and work on digital marketing startegies for many of their own clients. Furtzdesigns has enjoyed many years of working with Emily and her team and look forward to many more years to come. Take a look below at what Emily (Founder & Managing Director of Brand New You) has to say about Furtzdesigns.
