KAP Industries creates and sells fire extinguisher brackets for all passenger, off-road and commercial vehicles. They’re based out of Melbourne and ship their high quality products all over the world. They have a vision to see fire extinguishers in as many cars as possible, promoting safety on the road and track.

KAP Industries came to Furtzdesigns to help set the eCommerce store up from day one. They needed a fresh design that matched their company branding but most importantly, they needed a robust platform to sell their products from.

Our Approach

With the wireframe, content & plan in place, we created a website built on a popular Content Management System with a solid eCommerce platform to handle all the sales. We created this with best practice SEO integration to make sure the website and it’s products would rank well in search. We made sure that the website content and products were easy for Russell and his team to manage without calling in outside help, lowering admin costs.

To help recover potential lost sales, we also implemented an abandoned cart recovery system. In addition, the site is mobile ready and we integrated PayPal Express payments to allow customers to easily make purchases, as well as setting up complex table rates and conditions for shipping pricing across the globe. We have also been tracking 50 key search terms and phrases, making sure that ranking continue increasing and the business continues to grow.

The Result

Since 2015, the new KAP Industries website has helped Russell grow his business into a successful and profitable eCommerce store. Since it’s inception, the website has facilitated the sale of well over one-thousand fire extingusiher brackets. Just take a look at the sales graph below!

Of the 50 key words and phrases we are tracking on Google, KAP Industries was quickly ranking for all of them. It was’nt long before the website was ranking on the first page for 35 of the targetted terms, 23 of which claimed the #1 position on top of the Google search.

Over the years, we have worked alongside Russ, Caitlyn and their team and look forward to many more successful years to come!

Ensure ADA Compliance for Your Site!

Sign-up for your free 10-day trial/website audit